Brooklyn band BODEGA announces its long-awaited second album, Broken Equipment, out March 11th, 2022, on What’s Your Rupture?, and shares the infectious lead single/video, “Doers.” Inspired by self-help books and vlogs, it tackles the toxic side of forced productivity and slyly pokes fun at Daft Punk with its central mantra of “bitter, harder, fatter, stressed out.”
Of ‘Doers’, the band’s Ben Hozie offers:
Sometime on tour near the end of 2019 I found myself reading and watching a plethora of self-help books and Youtube vids. This started from a genuine desire for spiritual and physical improvement but I soon started noticing how advertisements everywhere were utilizing the language of self-help. I was being programmed. This ideology of constant productivity forces you to treat your own body, mind, time, and friends as products to mine. As a result the world becomes a smaller, duller place. All artists (all people) desire to be productive. Yet… If a photo is taken of you in the woods: for all millennia you’ll always be stuck in the woods.
The accompanying video – directed by Ben alongside BODEGA co-founder Nikki Belfiglio, and drawing inspiration from Ryan Trecartin, Hype Williams and Slipknot – continues to take aim at the 21st century’s incessant productivity/positivity cycle.
Ben explains:
For the advertisement (music vid) for the track we teamed up with our old pal Joe Wakeman (who used to perform with me and Nikki in BODEGA BAY). We shot at the old abandoned IBM offices in Kingston, NY (where Nikki and Joe were born and raised) and a gym and a parking garage in Bushwick. The video stars Dr. DOER, a misunderstood monster who simply wants to issue directives and inspire his team of ghouls to #greatness.
The follow-up to the band’s acclaimed debut album, Endless Scroll (2018), and 2019’s Shiny New Model EP, Broken Equipment was inspired by a book club. In the early months of 2020, the Brooklyn art-punk incendiaries gathered together with close friends to study the works of a wide range of philosophers. Passionate debates lasting long into the night became a regular occurrence, motivating the band to become as ideologically unified as the weighty tomes they were reading. Broken Equipment is BODEGA’s attempt to interrogate the external factors that make them who they are, propelling existential quandaries with tongue-in-cheek humour, highly personal lyrics, and irresistible grooves.
Since BODEGA’s formation in 2016, Ben and Nikki have experienced a rare meteoric rise. The duo double as filmmakers, earning acclaim for their 2020 erotic drama PVT Chat starring Peter Vack, Julia Fox, and other recognizable faces from the Safdie Brothers’ cinematic universe. When the pandemic forced them to hit pause, they used the opportunity to regroup with drummer/performance artist Tai Lee, bassist/philosophy professor Adam See, and lead guitarist Dan Ryan. Broken Equipment was produced by Ben himself with Bobby Lewis, BODEGA’s NYC live sound mixer. The record was mixed by Bryce Goggin, whom the band sought out for his work with Pavement, and Adam Sachs (WIVES).
The album’s 12 songs are set in present day New York City, packing in references to contemporary issues of algorithmic targeting, media gentrification, and the band itself.